Searching the Internet the Productive Way – Part 2

If haven’t read the first part, you can do so here. Without wasting any time, let’s start from where we left in Part 1:

If you are looking to buy a product or hire a service, “going beyond the first search engine results page” becomes even more important. Imagine this:

You liked a product that you saw on a website, which is selling it for $39. Before buying it from that website, you do an online search over your favorite search engine and get numerous SERPs. From the first SERP, you find that there is a website that is selling that same product for $35 including shipping and handling (maybe shipping is free). But you are not one of those who are easy to convince and you hit “Next” on the first SERP. On the second page, you find a website that is selling it for $39, but giving you a discount if you buy one extra (for one of your best friends for example) and shipping is free. Let’s not go any further for the time being, but can you see how many options you have now?

Every next page can or cannot bring surprises. Since you never know, it will be wise if you make it a practice to even scan first three to five pages. This is especially important when you are looking to buy something and according to me, even more important if you are looking to hire a service. Now, imagine this:

You are looking for a professional internet marketing firm and your favorite search engine gives you numerous pages of results. Some internet marketing firms state their service charges on their websites (some of these are the ones that have fixed rates), some don’t (most of these are flexible and can be affordable). What you do is write an email briefly describing your requirements and requesting a quote and then send that email to all online marketing agencies you find on first three to five SERPs. When you receive their replies, you visit their websites to evaluate the effectiveness of their services based on their given rates and successfully find the one most suitable to your requirements and budget. (Tip: When you are visiting the websites, check out their clients’ pages {a professional internet marketing firm should have a client page}, blogs {where professional online marketers of the internet marketing firm regularly share their insights of the field of internet marketing}, and that if the professional internet marketing firm has a team of writers {since arguably writing is half internet marketing}).

So whether you are looking for a product or service, it’ll be wise to have a look at a little more options. You are going to spend/invest some of your hard earned money, just try to make sure that you get the best deal for you.